Georgian Fashion label, founded in 2012 by its creative Director Nino Babukhadia, is an influential and progressive label, being focused on the quality, paying great attention to details, reinforcing its strong identity by signature pieces and the pinnacles of the collection, brand’s outerwear.
Merging the post soviet past with contemporary concepts and present day, is the starting point for the designer, creating feminine vibes with the touch of masculinity, shaping the identity for the strong, independent and desirable female.
Gaining the recognition mostly during MBFW, Babukhadia has been featured in many significant international press pieces and has been expending its stockists list, consisting of stores such as Farfetch, More is Love, Index Flat, Studio Venti e Sei, and many more.